The Israeli sensation of the 'Macho' presented in the documentary film by Aron Petinkin, caused a public uproar as it aired on the inaugural broadcast day of Channel 2. The film delves into the life of Avi Ben-Eliyahu, a carefree Gigolo from Eilat, as he strolls along the shore, pursuing romantic encounters with tourists. Throughout his meanderings, Avi candidly explores topics of love, sex, women, money, and the earring he wears on a specific part of his body.